BCDG

Sandra Liu, Professor of Consumer Sciences and Retailing
My previous training in strategic marketing and consumer sciences allow me to engage in healthcare research in the areas of needs assessment and development of sustainable programs. Specifically, I am interested in consumer research in understanding from the stakeholders' including patients, family members, caregivers,administrators,and society at large) perspectives their value propositions. I am also interested in translating that understanding into strategies for developing socially responsible and beneficial initiatives and programs cost-effectively in order to ensure their sustainability.

For more information on Dr. Liu, visit her department website here.