BCDG

Jakob Jensen, Assistant Professor of Communication
Professor Jensen is an expert in the design and evaluation of strategic health communication. Broadly speaking, his research examines whether mass communication can improve public health. In the area of breast cancer research, Jensen is currently developing interactive software to track and increase adherence to screening protocols. Interactive software allows health communicators to construct individually tailored or customized messages even for mass populations. Research has demonstrated that tailored messages are more effective than generic messages, especially at encouraging disease prevention and detection. His research is funded by the American Cancer Society, the Purdue Center for Cancer Research, and the Regenstrief Center for healthcare Engineering.

For more information on Dr. Jensen, visit his department website here.